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The #1 event for business owners ready to scale smart, attract higher-value clients, and build like the top 1%.
The #1 event for business owners ready to scale smart and build like the top 1%
If Your Business Feels Stuck… It’s Not Because You Need To Do More
One Elite Business Experience. Two Days of Direct Access to High-Level Thinking That Will
The Difference Between
£100K And £1M+ Isn't Effort.
Most business owners try to scale by adding more.
More marketing. More offers. More complexity.
But the businesses that scale fastest... do the opposite.
Get in the room with Jo Malone CBE & Sarah Willingham
- and finally get clarity on what’s actually driving (or slowing) your growth.
14th - 15th | london, stansted uk
featuring Jo Malone CBE - exclusive 2 day experience - proven growth frameworks
If Your Business Feels Stuck… It’s Not Because You Need To Do More
The Difference Between £100K And £1M+ Isn't Effort.
Most business owners try to scale by adding more. More marketing. More offers. More complexity.
But the businesses that scale fastest... do the opposite.
Get in the room with Jo Malone CBE & Sarah Willingham - and finally get clarity on what’s actually driving (or slowing) your growth.
TICKETS ARE SELLING FAST!
Hit The Button Below To Secure Your Seat Before We Sell Out:
JO MALONE CBE
Global Brand Founder
Jo Malone CBE built a globally recognised luxury fragrance business before going on to found Jo Loves, demonstrating her exceptional ability to create premium brands with worldwide demand. At Business Icons, she will share the strategies behind building, positioning, and scaling truly iconic brands.
ADAM STOTT
7-figure founder & business growth strategist
Adam Stott has built multi-million-pound businesses generating over £150 million in sales and helped thousands of entrepreneurs scale to 8 figures. He specializes in growth strategy, acquisition systems, and operational structure. At Business Icons, Adam delivers the blueprint for disciplined, scalable growth.
sarah willingham
Entrepreneur & Dragons Den Investor
Sarah Willingham is a multi-business founder, investor, and operator, she appeared on Raymond Blancs 'The Restaurant' as an Investor and was a Dragon on Dragons' Den for two seasons.
Sarah is the Founder and CEO of Nightcap PLC and has with decades of experience building and scaling hospitality, retail, and service-based brands.
mirela sula
founder & CEO, global woman | TEDx Speaker
Mirela Sula is a serial entrepreneur, global business leader, and one of the most influential voices in women’s entrepreneurship and empowerment worldwide. As the Founder & CEO of Global Woman, she has built a powerful international media and events platform dedicated to elevating female founders, investors, and leaders across the globe.
TICKETS ARE SELLING FAST!
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#1 Learn From Proven Leaders, Not Motivational Speakers
Jo Malone CBE (sold her brand to Estée Lauder),
Sarah Willingham (Dragons' Den investor & CEO of Nightcap PLC), and Adam Stott (£150M+ in sales generated) and more. They’re here to show you exactly how they built, scaled and won.
#2 More Clients, MORE REVENUE
Discover the exact strategies behind premium brand positioning, funnels, growth systems to attract more clients, command higher prices, and build a business that doesn’t depend on you.
#3 How To Create An Iconic Brand & Market Positioning…
The high-level thinking behind brands that get attention, build trust, and ultimately position you and your business as the number one choice in your industry
#4 Network With Business Owners Who Actually Get It
Build real relationships with ambitious business owners who are serious about growth by being in a room with people who understand the pressure, and the decisions that come with scaling a business
#5 A Small, Focused Environment For
Business Owners Ready To Level Up
Business Icons is intentionally intimate. Limited to a very few serious entrepreneurs in one room. Just focused sessions, real conversations, and the clarity you need to scale to the next level with more confidence.
TICKETS ARE SELLING FAST!
Hit The Button Below To Secure Your Seat Before We Sell Out:
#1 Learn From Proven Leaders, Not Motivational Speakers
Jo Malone CBE (Global brand founder), Sarah Willingham (Dragons' Den investor & CEO of Nightcap PLC), Adam Stott (£150M+ in sales generated) and Mirela Sula (Founder & CEO Global Woman). They’re here to show you exactly how they built, scaled and won.
#2 More Clients, MORE REVENUE
Discover the exact strategies behind premium brand positioning, funnels, growth systems to attract more clients, command higher prices, and build a business that doesn’t depend on you.
#3 How To Create An Iconic Brand & Market Positioning…
The high-level thinking behind brands that get attention, build trust, and ultimately position you and your business as the number one choice in your industry
#4 Network With Business Owners Who Actually Get It
Build real relationships with ambitious business owners who are serious about growth by being in a room with people who understand the pressure, and the decisions that come with scaling a business
#5 A Small, Focused Environment For Business Owners Ready To Level Up
Business Icons is intentionally intimate. Limited to serious entrepreneurs in one room. Focused sessions, real conversations, and the clarity you need to scale to the next level with more confidence.
TICKETS ARE SELLING FAST!
Hit The Button Below To Secure Your Seat Before We Sell Out:
At Business Icons 2026, You Won't Just Learn From The Biggest Names In Business, You'll Also Be Surrounded By The UK's Most Ambitious, Growth-Focused Business Owners Who Are Serious About Winning
TICKETS ARE SELLING FAST!
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At Business Icons 2026, You Won't Just Learn From The Biggest Names In Business, You Will Also Be Surrounded By The UK's Most Ambitious Business Owners Who Are Serious About Winning
TICKETS ARE SELLING FAST!
Hit The Button Below To Secure Your Seat Before We Sell Out:
Here's What We're Covering
How to command premium pricing and attract high-value clients using exact brand positioning strategies used to build global empires
How to unlock predictable revenue growth with proven funnels and frameworks that turn cold traffic into paying clients consistently
The AI strategies that are generating more leads, closing more sales, and scaling operations faster inside real businesses right now
Copy how Dragons' Den investors evaluate businesses so you can attract investment, partnerships, and premium clients
How to free up your time and increase profits without hiring an army or burning out
How to stand out in crowded markets and turn better positioning into higher profits without competing on price
How to stop second-guessing and start scaling with confidence using smart strategies that have worked for business owners who’ve already done it
Here's What We're Covering
How to command premium pricing and attract high-value clients using exact brand positioning strategies used to build global empires.
How to unlock predictable revenue growth with proven funnels and frameworks that turn cold traffic into paying clients consistently.
The AI strategies that are generating more leads, closing more sales, and scaling operations faster inside real businesses right now.
Copy how Dragons' Den investors evaluate businesses so you can attract investment, partnerships, and premium clients.
How to free up your time and increase profits without hiring an army or burning out.
How to stand out in crowded markets and turn better positioning into higher profits without competing on price.
How to stop second-guessing and start scaling with confidence using smart strategies that have worked for business owners who’ve already done it.
Let's Just Be Honest About It…
Building A Business At Your Level Can Feel Isolating
Most days, you're the one making the big calls without much input.
You're staying confident while privately questioning if you're prioritizing the right things.
You see other business owners crushing it or so it seems and wonder if you're missing something obvious.
Here's the truth… Most people are figuring it out as they go, just like you.
Which is exactly why rooms like Business Icons matter so much.
This isn't awkward networking or people handing out business cards.
It's real conversations and insights from operators at your level or higher.
You'll leave knowing how to attract better clients, command premium pricing, scale your operations without burning out , and build a business that grows predictably.
TICKETS ARE SELLING FAST!
Hit The Button Below To Secure Your Seat Before We Sell Out:
The Business Icons Journey
Why Did I Create Business Icons?
After working with thousands of business owners over the past decade, I noticed a pattern.
Growth rarely stalls because of effort. It stalls because of environment, standards, and the quality of decisions being made.
I created Business Icons to build a room where serious business owners could step back, hear directly from proven entrepreneurs, and think more clearly about how they run their companies.
After working with thousands of business owners over the past decade, I noticed a pattern.
Growth rarely stalls because of effort. It stalls because of environment, standards, and the quality of decisions being made.
I created Business Icons to build a room where serious business owners could step back, hear directly from proven entrepreneurs, and think more clearly about how they run their companies.
Not another conference. Not another motivational event. ❌
But two focused days of real conversations, practical insight, and higher standards.
If you value honest insight and meaningful growth, this event was built for you.
I look forward to seeing you in the room.
Adam Stott
Founder, Big Business Entrepreneurs.
The Business Icons Journey
Why Did I Create Business Icons?
After working with thousands of business owners over the past decade, I noticed a pattern.
Growth rarely stalls because of effort. It stalls because of environment, standards, and the quality of decisions being made.
I created Business Icons to build a room where serious business owners could step back, hear directly from proven entrepreneurs, and think more clearly about how they run their companies.
Not another conference. Not another motivational event.
But two focused days of real conversations, practical insight, and higher standards.
If you value honest insight and meaningful growth, this event was built for you.
Adam Stott
Founder, Big Business Entrepreneurs.
April 14-15, 2026 | Radisson Blu Hotel, London Stansted Airport
When & Where Is Business Icons?
WHEN:
14th -15th April 2026
WHERE:
Radisson Blu Hotel Stansted
London Stansted Airport
Waltham Close
Stansted CM24 1PP
WHAT TO EXPECT:
Two full days of live sessions, Q&A, networking, and unfiltered insightfrom Jo Malone CBE, Sarah Willingham, and Adam Stott.
Ticket and event details will be sent as soon as you secure your ticket.
What people Say About the Business Icons Experience
hear from our recent guest speakers, dragons den investors sara davies and sarah willingham
When Standards Rise, Revenue Follows
Business Icons attracts founders who are serious about growth.
Here are examples of business owners who raised their standards and saw measurable results from our events and programmes…
James & Lorraine
Milestone: £1m Revenue
Su & Pete
Milestone: £300k Revenue
Lorraine
Milestone: £600k Revenue
Jo & Sanjay
Milestone: £250k Revenue
Kam
Milestone: £10m Revenue
Anna
Milestone: £250k Revenue
Business Icons 2026 Is Selling Out Fast
Don't Miss Your Chance To Be In The Room
Hit The Button Below To Secure Your Seat Before We Sell Out:
Still Not Sure?
Frequently Asked Questions
Who is Business Icons designed for?
Business Icons is designed for business owners and entrepreneurs who are serious about growth and value learning directly from experienced operators.
It’s best suited to those who already have a business in motion and want better clarity, perspective, and decision-making as they move forward.
What will I experience during the 2-day event?
Over two days, you’ll hear directly from global brand founder Jo Malone CBE, Dragons’ Den investor Sarah Willingham, and Adam Stott through live sessions and open Q&A.
The focus is on insight, real-world perspective, and understanding how high-level operators think about growth, brand, leadership, and decision-making.
Will I get to meet the speakers in person?
Yes. Business Icons is a live, in-person experience.
You’ll hear directly from Jo Malone CBE and Dragons’ Den investor Sarah Willingham during live sessions, with opportunities for audience Q&A. VIP ticket holders will also receive professional photographs with the speakers.
Will This Event Actually Help My Business Grow?
Business Icons isn’t about quick fixes or guarantees.
What it offers is exposure to high-level thinking, honest insight, and perspectives that help you make better decisions as a business owner - which many attendees find valuable long after the event ends.
Is this event suitable If I am new to business?
If you’re at the very early idea stage, this may feel advanced.
Business Icons is designed for those who already have a business or are actively building one and want clarity, direction, and exposure to how experienced entrepreneurs think.
how to Communicate with Influence That Moves People
The leadership standards that shape decisions, strengthen alignment, and drive consistent business performance at scale.
Before you can scale a business, you need to understand how communication shapes decisions with clients, teams, and partners.
You'll gain perspective on:
How different communication styles impact decision-making
What actually motivates different types of people
The leadership behaviours that drive (or block) team performance
Where misalignment creates friction inside growing businesses
These insights help you recognise where communication is helping you move forward and where it may be quietly holding you back.
Ads & Funnels: discover How Growth Is Actually Engineered
A practical look at the systems, strategy, and decision-making behind scalable, predictable business growth.
Ads and funnels sit at the centre of modern business growth - but most entrepreneurs never get a clear view of why theirs work (or don’t).
You’ll learn:
The types of funnel structures currently being used successfully
How simple, scalable ad campaigns are designed
The most common reasons funnels fail and what typically fixes them
How businesses create more consistent lead flow without relying on luck
These insights help you understand where your current approach may be breaking down and what to look at next.
the AI advantage and how to use it to grow your business
Where AI creates real leverage in marketing, operations, and decision-making inside growing businesses.
AI is becoming one of the biggest competitive advantages in modern business but most entrepreneurs are still unsure how to apply it meaningfully.
You'll learn:
Where AI is having the biggest impact inside real businesses
How entrepreneurs are using AI to improve speed, clarity, and efficiency
What practical AI application looks like beyond the hype
A live AI demonstration available only at Business Icons
These insights help you understand how AI fits into a serious growth strategy and where it can create leverage when used correctly.
Still Not Sure?
Frequently Asked Questions
Who is Business Icons designed for?
Business Icons is designed for business owners and entrepreneurs who are serious about growth and value learning directly from experienced operators.
It’s best suited to those who already have a business in motion and want better clarity, perspective, and decision-making as they move forward.
What Will I Learn During The 2-Day Event?
Across two days, you’ll hear directly from experienced entrepreneurs and Dragons’ Den investors through live sessions, discussions, and Q&A.
The focus is on insight, real-world perspective, and understanding how high-level operators think about growth, brand, leadership, and decision-making.
Will I get to meet the speakers in person?
Yes. Business Icons is a live, in-person experience.
You’ll hear directly from Jo Malone CBE and Dragons’ Den investor Sarah Willingham during live sessions, with opportunities for audience Q&A. VIP ticket holders will also receive professional photographs with the speakers.
Will This Event Actually Help My Business Grow?
Yes. Business Icons is designed to give you clear direction, proven strategies, and a step-by-step growth plan for 2026. If you apply even ONE breakthrough from the sessions, whether in sales, branding, marketing, or strategy—it can significantly change the trajectory of your business.
Is this event suitable If I am new to business?
Absolutely.
The systems we teach apply to every stage of business from early traction to scaling past six or seven figures.
If you want clarity, direction, and a real plan for 2026, this event will help you.
Here’s what your Ticket Includes
Your Business Icons ticket gives you access to a focused, in-person experience designed to expose you to high-level thinking, real decision-making, and the kind of perspective that’s hard to get outside the right room.
Your Ticket includes:
Full 2-Day Access to Business Icons 2026 Two immersive days designed around insight, discussion, and real-world perspective - led by Adam Stott, you'll spend time with Dragons’ Den investors, high level business owners and our Coaching team.
Live Dragons’ Den Icons Hear directly from Piers Linney MBE and Sarah Willingham during live, in-room sessions.
You’ll gain insight into how they evaluate businesses, make decisions, and spot growth opportunities - with the chance to ask questions during Q&A.
Professional Photography With The Dragons VIP ticket holders will have the opportunity to receive professional photographs with Piers Linney and Sarah Willingham - a premium bonus that supports your personal brand and credibility.
Exposure to High-Level Business Thinking Across the two days, you’ll be exposed to perspectives covering communication, brand positioning, growth strategy, operations, and AI — shared through real examples and honest conversations.
In-Room Networking With Ambitious Entrepreneurs Connect with business owners, operators, and leaders who are serious about growth.
Many attendees form long-term relationships, partnerships, and opportunities simply by being in the room.
your investment : £97
your investment :
£97
Two full days
Spend time with Dragons’ Den Stars
Live sessions, Q&A, and discussion
Limited in-person seating
Very limited seating, this is an exclusive in-person business experience.
the next step is yours.
For two days, you’ll be in the room with experienced entrepreneurs, global brand founder Jo Malone CBE, Dragons’ Den investor Sarah Willingham, and a community of ambitious business owners.
You’ll walk away with:
Clarity on your next steps
Direction for how to approach growth in 2026
Better judgement on what actually matters
The right environment to think bigger
And the right people around you
If you’re serious about making 2026 your breakthrough year…
this is your room.
the next step is yours.
For two days, you’ll be in the room with experienced entrepreneurs, global brand founder Jo Malone CBE, Dragons’ Den investor Sarah Willingham, and a community of ambitious business owners.
You’ll walk away with:
Clarity on your next steps
Direction for how to approach growth in 2026
Better judgement on what actually matters
The right environment to think bigger
And the right people around you
If you’re serious about making 2026 your breakthrough year… this is your room.
Copyright big Business entrepreneurs 2026 | Terms & Conditions
Copyright big Business entrepreneurs 2026 | Terms & Conditions